Driver Questions
These will help you determine the key reasons for the issues you are trying to measure, with
the aim of identifying actions and solutions.
Examples of what you are trying to measure could be company practices, culture, or behaviour.
We would recommend that most questions are driver questions as you use a fixed measurement
scale for responses like a five-point Likert scale, which aims to capture responses from one
extreme to the other (like ranging from "strongly disagree" to "strongly agree"). This will help
employers quantify emotions and attitudes and standardises responses, therefore making the results
specific and measurable.
Outcome Questions
Designed to measure the impact of initiatives and trends. Using a scale allows you to get a
clear view of the strength of the feeling from your employees.
Open Questions
Employees can write their own responses to allow you to gain deeper insights.
The answers from open question can be hard to analyse, so we suggest you keep these to a minimum.