There are many advantages to performing a Social Media check on candidates. Below is a breakdown of a few of the top reasons: CVs only provide one view of a candidate and often, during the interview process, candidates will portray a particular version of themselves. This makes it difficult to know whether they will not only suit the role they are applying for, but also fit into the team on a day-to-day basis. By performing a Social Media check, employers have found that they are able to gain an insight into how candidates act, talk and represent themselves in a less professional setting. This gives an added layer of protection to their brand by ensuring that they hire someone with the same core values as their company. Social Media checks also protect your current employees by ensuring that new starters do not pose a threat to their current staff. In turn, this can reduce your turnover rate and save the cost and stress of re-hiring.